top of page


“It's Going Down, I’m Yelling Timber!”: The Cultural Significance of Recession Indicators
When memes, lipstick, and cardboard boxes predict the economy.

Emanuelle Wong
Aug 12, 20253 min read


Mystery Shopping: Unboxing the Consumer Behaviour Behind Blind Boxes
Hooked on mystery toys? The blind box craze is gambling, hype, and dopamine—shrunk into a tiny collectible.

Emanuelle Wong
Jun 3, 20255 min read


‘Wassup Beijing’: China’s Soft Power and Cultural Appeal Resurgence via Social Media
From kung fu livestreams to viral rap edits, China’s back on the global stage—cooler, trendier, and TikTok-approved. Wassup Beijing, indeed.

Olivia Qian
May 27, 20256 min read
bottom of page
%202.png)