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Mystery Shopping: Unboxing the Consumer Behaviour Behind Blind Boxes
Hooked on mystery toys? The blind box craze is gambling, hype, and dopamine—shrunk into a tiny collectible.

Emanuelle Wong
Jun 3, 20255 min read


‘Wassup Beijing’: China’s Soft Power and Cultural Appeal Resurgence via Social Media
From kung fu livestreams to viral rap edits, China’s back on the global stage—cooler, trendier, and TikTok-approved. Wassup Beijing, indeed.

Olivia Qian
May 27, 20256 min read


Disposable Desire: The Economics of Objectification in Dating Apps
Is love just a swipe away? Dating apps turn desire into a marketplace—what's the true cost of objectifying connection?

Vicenta Wheatley
May 20, 20258 min read
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