top of page


Mystery Shopping: Unboxing the Consumer Behaviour Behind Blind Boxes
Hooked on mystery toys? The blind box craze is gambling, hype, and dopamine—shrunk into a tiny collectible.

Emanuelle Wong
Jun 35 min read
Â
Â


‘Wassup Beijing’: China’s Soft Power and Cultural Appeal Resurgence via Social Media
From kung fu livestreams to viral rap edits, China’s back on the global stage—cooler, trendier, and TikTok-approved. Wassup Beijing, indeed.

Olivia Qian
May 276 min read
Â
Â


Disposable Desire: The Economics of Objectification in Dating Apps
Is love just a swipe away? Dating apps turn desire into a marketplace—what's the true cost of objectifying connection?

Vicenta Wheatley
May 208 min read
Â
Â
bottom of page