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Dr Kirstin Ferguson
October 2025
A weekly columnist for the Sydney Morning Herald and The Age, Kirstin has built a loyal following for her practical wisdom on work, leadership, and life. She’s also an adjunct professor at QUT Business School and a sought after keynote speaker who has opened conferences across five continents.
The views and experiences shared in this interview are those of the speaker and do not necessarily reflect the official views of Women in Commerce and Politics (WCP).
“The sense of alignment—of knowing you’re doing the work you’re meant to be doing—is incredible. When you find that thing that feels like it’s yours—hold on to it and see how far you can take it.”
Dr Kirstin Ferguson
Q1
You have such a diverse portfolio - speaking, writing, governance, and advisory roles. What does a typical week look like for you, and how do you keep the balance between creative work, leadership responsibilities, and time for reflection?
No two weeks ever look the same for me. Some weeks I spend mostly researching and writing in my home office; other weeks I’m on a plane to London, San Francisco, Sydney, or Darwin to give a speech. I love the variety, and I’ve learnt to balance the quiet, introspective time at home with the more ‘performance’ side of being on stage. I guard that balance ferociously now and have learnt to say no to anything that risks tipping it too far in either direction. Early in your career, it can feel like you have to say yes to everything. But over time, you’ll learn that saying no is one of the most important skills you can develop. Balance doesn’t just happen—it’s something you have to actively protect.
Q2
You’ve influenced leaders in military, corporate, and media settings, and even sparked a global conversation with #CelebratingWomen. Looking at the past few years, is there a particular moment - whether it was feedback from a reader of Blindspotting, a reaction in a keynote audience, or a transformation you witnessed in a leader - that made you think, ‘this is why I do this’?
I’m fortunate to have those moments often—and not just from external feedback. Just as important as the messages I receive from readers or audience members is how I feel about the work I’m doing.
Right now, I’m writing a new book and it feels like everything I’ve done in my life has led me to this point. The sense of alignment—of knowing you’re doing the work you’re meant to be doing—is incredible. When you find that thing that feels like it’s yours—hold on to it and see how far you can take it. One opportunity will always lead to another, often in ways you could never plan. Be open to those doors when they open for you.
Your career has been defined by big pivots - from the Royal Australian Air Force, to law, to CEO roles, to the boardroom, and now author and thought leader. What daily habits or disciplines have made those transitions possible?
Q3
Every major career change I’ve made has felt terrifying, but I’ve done it anyway. I think it’s important to listen to your gut—and to know when to ignore the little voice urging you to stick with the status quo. I’ve always backed myself, even without guarantees that things would work out. I’m not reckless, but I’ve trusted that if I throw myself into a new challenge, I’ll find a way through.
Courage doesn’t mean you’re not afraid—it means you’re willing to move forward even while you are. Early in your career, you may not feel “ready” for big shifts. That’s normal. Nobody ever really feels ready. You just have to back yourself and learn as you go.
Many young professionals want to make an impact early but feel pressure to specialise. Given your own path across very different industries, what advice would you give to someone in their 20s who wants to explore widely without losing credibility in their chosen field?
Q4
I sometimes joke that I’ve specialized in being a generalist. For example, I studied law and was admitted as a lawyer, but I realised that path might lock me in. I wanted to keep leading and exploring different roles, so I chose general management and executive positions instead—and I’ve never regretted it.
You don’t always need to specialize, but you do need to do whatever you choose at the highest standard you can. Credibility comes from being someone others can trust and rely on. In your 20s, it’s perfectly fine to experiment. Don’t worry about finding your “forever job” straight away. Focus instead on building a reputation for reliability, curiosity, and excellence in whatever you do. That’s what people remember, not the specific title on your business card.
You’ve worked in environments where decisions carry real weight. For someone early in their career, it can be intimidating to speak up in high-stakes rooms. How did you learn to have a voice in those settings, and what’s your advice for building that confidence?
Q5
I found it intimidating for a long time too, so don’t feel you need to master it early. I admire anyone who can stand up for what they believe in from the start. The best way to build confidence is to begin in safe spaces—among peers, your team, or your friends. Over time, you’ll find it easier to do in rooms that feel more intimidating.
When I do feel nervous, I often speak up by asking a genuine question. It’s a low-risk way to contribute, but it can open the door to a much deeper conversation. Your voice won’t feel strong the first time you use it, and that’s okay. Think of confidence like a muscle—the more you exercise it, the stronger it becomes. And remember: sometimes the most powerful contribution in the room is not an answer, but a thoughtful question.